IT’S A MAD MEN WORLD
Get inside the consumer mind and learn how products are sold to the public.
A marketing degree program teaches you how people think, how and why people purchase items and what motivates people to behave the way they do. It also shows you how to determine what makes for successful or ineffective advertising. A marketing degree program generally covers topics such as marketing strategies, research analysis and product management. Careers in marketing require a minimum of a Bachelor’s Degree in marketing, advertising or related areas. Upper-level positions may require a Master’s Degree.